
CEO & MD at AdExcel
Malaysia

CEO & MD at AdExcel
Malaysia
Darren Lee spearheads Intrivent Global - an Internet R&D company that won many awards in 2007 that brought his team to half way across the world from Geneva to Philippines. Some of his prominent involvement in ICT includes representing Malaysia at the 2007 UNGAID Youth and ICT Forum in Switzerland and other projects such as collaboration with UNICEF Malaysia to launch a web portal for urban youth or even leading the content development team for Xfresh – the online teen community brand when he was in ASTRO. He is also currently pursuing other promising Web 2.0 projects such as AdExcel.com.
Darren Lee holds a BSc (Hons) Degree in Computing majoring in Internet Technology from University of Staffordshire. Also, his work experiences span from the marketing line to being a professional trainer; and finally spent about four years in Malaysia’s biggest satellite media broadcasting company at ASTRO.
More about Darren >>
In Astro, Darren Lee led the content development team for Xfresh, a teen community brand initiated by AMP Radio Networks. Back then, Xfresh was a dynamic brand that had multiple media platforms such as Xfresh Online (the official teen community website), Xfresh FM (the official radio station that supports 100% local music), Xfresh TV (a teen review show on Astro), Xfresh Street Surfers and Xfresh Mobile. During his service at Xfresh, Darren Lee was there to assist and advocate contacts and branding initiatives to deliver high impact results for the Xfresh Group.
Darren Lee had also contributed his expertise with a digital media company involving new media projects that handles Internet Protocol Television (IPTV) business and mobile content applications.
Internet Innovation
Media & Advertising
Creative Solutions
Internet Technology Web 2.0 , Web 3.0 , Web 10.0 , etc "Making innovation a way of life" -- Others: Training and personal empowerment
UNICEF
Winner of several national Web Awards
Nominated for “What’s your Big Idea?” by Astro. His idea was taken into TV production
Appeared on Xfresh TV to speak about a segment on websites
Interviewed by local magazine i-Remaja to talk about web development.
Speaker for Marketing to Youths Conference, 29-30 September‘05, JW Marriott Hotel, Kuala Lumpur
Interviewed on RTM for World’s Children’s Day, 15th December'06, regards his UNICEF projects
Interviewed by TheStar newspaper about his entrepreneurial journey'07
Darren Lee on Surf Magazine June'07 “The Pursuit of Success”
Winner of “Astro Technologenius” to represent Malaysia at the GAID ICT Forum, Sept'07, Geneva.
Selected Social Entrepreneur Speaker for GK3 December'07, Kuala Lumpur
Speaker - GKP Forum @ World Congress Information Technology May'08, Kuala Lumpur
Selected for TechCrunch50 DemoPit September 2009, San Francisco
Interviewed by A+M Magazine regards to Social Media Advertising, Aug 2009